Example Call Below:

Pre-Call Preparation

Pre call preparation 1-2 days before:

Can you find the GBP?
Does it go to their website? If not, note it and ask details.
Do they have good reviews?
Lots of reviews?
Does their website look good like what we have?
What CMS is their website? (https://whatcms.org/) We need them to have wordpress.
Do they have huge value on their website? Ahrefs.com
Find out the city and get stories of clients in their city for the call
Think through the pitch from the details you have from the application and your research
Reach out for help or clarification questions.

Pre-call preparation 5-10 min before call:

Make sure that you are in a quiet room with no interruptions or kids
Make sure your hands are free so you can discuss with them using expression. Have pen and paper for notes. Not taking notes with a keyboard
Make sure that you are recording the phone call / zoom call
Have the conversation questions in front of you
Release all attachment to the “YES” and put all attachment onto “Accurate Curiousity” to find out what they really need and if you can really help them.